UI/UX Designer
CraftingDigitalExperiences
I design thoughtful, user-centered interfaces that balance aesthetics with function — turning complex problems into elegant, intuitive solutions.
View WorksPortfolio
Selected Works
FinTrack — Personal Finance App
End-to-end UX design for a fintech mobile app focused on budgeting habits and spending insights.
Kamar — Real Estate Dashboard
Dashboard interface for property managers with analytics and tenant management workflows.
Rupa — Design System
Component library and design tokens for a SaaS platform, ensuring visual consistency at scale.
About
Hello,
I’m Ayu.
I’m a UI/UX designer passionate about creating meaningful digital products. With a keen eye for detail and a deep understanding of user behavior, I craft interfaces that are not only beautiful but purposeful.
My process starts with empathy — understanding the people who will use what I design. From research and wireframes to polished prototypes, every decision is grounded in user needs and business goals. I believe great design is invisible: it simply works.
Let’s Talk
Have a project in mind?
I’m currently available for freelance work. If you have a project that needs a thoughtful design approach, let’s connect.